I saw in my Web hosting logs that someone visited this site and spent a significant amount of time using the site search and guessing URLs in an unsuccessful attempt to discover the RSS feed URL - which was linked on every single page, but at the time only via an icon which I guess they didn't recognize. So I edited the Web design to label it more clearly with words as well as the icon... and in so doing I found that in fact the RSS URL (actually Atom, but they're basically compatible) was wrong, pointing at Shopify's generic Web server instead of my store's. READ MORE